To assist Helping Hand Movers in accomplishing their goals, POV organizes periodic photoshoots to capture onsite content that is engaging and representative of the company culture. We curate graphics and reels to highlight points of differentiation, customer testimonials, moving/company information, as well as personalized content to connect the owners with their audience. POV creates consistency across all platforms through our automatic scheduling platforms to ensure all posts are going up at the same time every week and followers are aware of new content releases. Lastly, POV continuously monitors the impact of our strategies through a monthly analysis of insights and makes adjustments as necessary.  In addition, POV was able to design and publish a functional and user-friendly website for potential clients to gain a more-in-depth understanding of Helping Hand Movers.