Center for Reproductive Medicine
Content Curation, Social Media Management
The Center for Reproductive Medicine based out of Minneapolis, Minnesota provides patients with medical care centered around IVF. CRM came to POV with the goal of strengthening its online presence and transforming its social media platforms into a valuable resource for patients. They desired more educational and creative content to engage followers and highlight the unique qualities and benefits of CRM’s practice.
To assist CRM in accomplishing its goals, POV curates monthly content calendars with graphics purposefully designed to engage current followers and attract potential patients. We work to set CRM apart from competitors by collaborating with the owners to create content that provides customers with value such as fertility tips, FAQ’s, and Q&A’s where followers can comment questions. Through digital platforms, POV helps CRM establish credibility and personality by introducing the staff and information about their professional experience and personal interests.