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The Basics of Branding

Now that you have established your business, It is time to begin branding yourself! Branding isn’t just about being distinguishable in a crowd, it is also how people perceive you when interacting with your business. Building a brand from scratch is no easy task, however, we can break it down in a few simple steps.


It is essential to first set a clear and consistent brand objective. Think about what YOU want your brand to stand for and the message it conveys to consumers. Brainstorm ways your brand is distinguishable from other similar brands and make sure to emphasize this while advertising your brand. You can be distinguishable through several different ways: brand color, font, products, and more. At the end of the day, it is crucial to be consistent.


You need to understand your target audience. That means research! Conducting research on your target audience can help you discover the needs and motivations of your target market and better tailor your services or product towards them. There are two types of research: primary and secondary. Primary research is information gathered through self-conducted research methods, while secondary research is information gathered from previously conducted studies. It is important to start with secondary research. Look at data such as published surveys or customer reviews from a market similar to which you want to pursue.


It is also important to give yourself a brand personality that appeals to the target audience. A brand shouldn’t just stop at a logo or a color scheme, it needs to have personality. People connect to personality. What does your brand signify? Does it represent youthfulness, liveliness, resilience, or something else? These personalities better help a consumer connect with the brand and remember it!


You want to keep a consistent brand look. This means that as you make your product or service known online, your brand should be conveying the same message across all platforms. Including consistent colors, fonts, and logos. Designing a brand kit is a great way to ensure a consistent brand look. As you come up with your logo, fonts, or color scheme, make sure to add it into your brand kit.


Branding means building a digital platform. POV recognizes the importance of branding your business in this fast-paced world and we offer services catered to both social media and website marketing. Need a whole new brand identity? POV offers a brand vision brainstorming session to help with your brand development! We help curate brand kits including logos, colors, fonts, and brand adjectives. POV can help manage your business’s social media content through extensive research on your target market to curate exceptional content. And finally, with our help, you can have a fully functional website tailored to your business needs and that appeals to prospective customers.


Schedule your free consultation today and let’s start branding your business in a meaningful way!


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